Demarketing places : rationales and strategies
Year of publication: |
2011
|
---|---|
Authors: | Medway, Dominic ; Warnaby, Gary ; Dharni, Sheetal |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 124-142
|
Subject: | Standortmarketing | Place marketing | Marketingmanagement | Marketing management | Befragung | Interview | Großbritannien | United Kingdom |
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