Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis.
Year of publication: |
2006
|
---|---|
Authors: | Govindasamy, Ramu ; Kumaraswamy, Anicham ; Puduri, Venkata S. ; Onyango, Benjamin M. |
Institutions: | Department of Agricultural, Food and Resource Economics, Rutgers University-New Brunswick |
Subject: | Consumer/Household Economics | Marketing |
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