DemoImpact : modeling, forecasting and managing the impact of major US sociodemographic trends on multi-category snack consumption
Marina M. Girju; Michelle J. Adams; Brian Ratchford
Year of publication: |
2010
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Authors: | Girju, Marina M. ; Adams, Michelle J. ; Ratchford, Brian |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 8.2010, 1, Spec.Issue, p. 1-18
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Saved in:
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