Demystifying customer brand engagement : exploring the loyalty nexus
Year of publication: |
2011
|
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Authors: | Hollebeek, Linda D. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 785-807
|
Subject: | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing |
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