Demystifying disruption : a new model for understanding and predicting disruptive technologies
Year of publication: |
2011
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Authors: | Sood, Ashish ; Tellis, Gerard J. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 339-354
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Subject: | Technischer Fortschritt | Technological change | Innovationswettbewerb | Technology competition | Erfolgsfaktor | Success factor | Statistische Bestandsanalyse | Duration analysis | Prognoseverfahren | Forecasting model |
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