Demystifying marketing : a guide to the fundamentals for engineers
Patrick Forsyth
| Year of publication: |
2007
|
|---|---|
| Authors: | Forsyth, Patrick |
| Publisher: |
London : Institution of Engineering and Technology |
| Subject: | Dienstleistung | Ingenieurwesen | Marketing | Engineering services marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xiv, 200 S. : graph. Darst. |
|---|---|
| Series: | IET management of technology series. - London : IET. - Vol. 23 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-86341-806-6 ; 978-0-86341-806-8 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925905