Demystifying the islami : consumer segments
Bikramjit Rishi (Institute of Management Technology (IMT) Ghaziabad, India), Subhankar Halder (Institute of Management Technology (IMT) Ghaziabad, India)
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Rishi, Bikramjit ; Halder, Subhankar |
| Published in: |
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8139-2. - 2015, p. 214-230
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| Subject: | Marketingmanagement | Marketing management | Islamisch | Islamic | Zielgruppe | Target group | Muslime | Muslims | Islamisches Wirtschaftssystem | Islamic economics | Wirtschaftsethik | Economic ethics | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-8139-2.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611055