Demystifying user's attachment of smartphone apps : a value orientation perspective
Year of publication: |
2021
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Authors: | Roy, Souvik ; Kesharwani, Ankit ; Gupta, Ashish |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 4, p. 450-478
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Subject: | App attachment | app patronage | app self-connection | app self-prominence | Smartphone apps | social network sites | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Social Web | Social web | Online-Marketing | Internet marketing | Anwendungssoftware | Application software |
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