Demythologizing consumption practices : how consumers protect their field-dependent identity investments from devaluing marketplace myths
Year of publication: |
2011
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Authors: | Arsel, Zeynep ; Thompson, Craig J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 5, p. 791-806
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Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group | Lebensstil | Lifestyle | Musik | Music | Kultursoziologie | Cultural sociology | USA | United States |
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