Den arabischen Konsumenten verstehen
von Vijay Mahajan
| Year of publication: |
2013
|
|---|---|
| Authors: | Mahajan, Vijay |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 35.2013, 9, p. 66-73
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Mittelschicht | Middle class | Islam | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Arabische Staaten | Arab countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783393