Den Deal gewinnen - aber nicht um jeden Preis
Year of publication: |
2009
|
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Authors: | Malhotra, Deepak ; Ku, Gillian ; Murnighan, John K. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 31.2009, 1, p. 66-80
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Entscheidung | Decision | Emotion | Risikomanagement | Risk management |
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