Den Kundennutzen managen : so beschreiten Sie den Weg zur Wertschöpfungskette
Harald Münzberg
| Year of publication: |
1995
|
|---|---|
| Authors: | Münzberg, Harald |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 207 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 202 - 203 |
| ISBN: | 3-409-18840-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000546453