Deploying pervasive advertising in a farmers' market
Year of publication: |
2011
|
---|---|
Authors: | Wakeman, Ian ; Light, Ann ; Robinson, Jon ; Chalmers, Dan ; Basu, Anirban |
Published in: |
Pervasive advertising. - London : Springer, ISBN 978-0-85729-351-0. - 2011, p. 247-267
|
Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Ambulanter Handel | Itinerant trade | Informationstechnik | Information technology | Großbritannien | United Kingdom |
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