Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung
Alternative title: | The service-dominant logic's contribution to further develop brand management |
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Year of publication: |
2013
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Authors: | Drengner, Jan ; Jahn, Steffen |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 2, p. 143-160
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Subject: | Service-Dominant Logic | Service-dominant logic | Markenführung | Brand management | Verhalten | Behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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