Der Buchverlag : Geschichte, Aufbau, Wirtschaftsprinzipien, Kalkulation und Marketing
Eduard Schönstedt
| Year of publication: |
1999 ; 2., durchges. und korr. Aufl.
|
|---|---|
| Authors: | Schönstedt, Eduard |
| Publisher: |
Stuttgart [u.a.] : Metzler |
| Subject: | Buchverlag | Book publishing | Medienökonomik | Media economics | Geschichte | History | Kalkulation | Cost estimation | Marketing | Theorie | Theory | Deutschland | Germany | Verlag |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 282 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 249 - 260 kart. : ca. DM 39.80 |
| ISBN: | 3-476-01691-9 |
| Classification: | Buchhandel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000678062