Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Year of publication: |
2022
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Authors: | Eisenzapf, David ; Meser, Michael ; Reinbacher, Philipp |
Published in: |
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions. - Düsseldorf : Fachmedien Otto Schmidt KG, ISSN 2198-8889, ZDB-ID 2749568-1. - Vol. 13.2022, 9/10, p. 281-291
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Subject: | adidas AG | Unternehmenswert | Firm value | Markenname | Brand name | Sportartikelbranche | Sporting goods industry | Deutschland | Germany |
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