Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Year of publication: |
2009
|
---|---|
Authors: | Gierl, Heribert ; Bombe, Sandra |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 55.2009, 3, p. 6-20
|
Subject: | Werbeplanung | Advertising planning | Zielgruppe | Target group | Ältere Menschen | Elderly people | Werbewirkung | Advertising effects |
-
Advertising agencies : the most calcified part of the process
Nyren, Chuck, (2011)
-
Advertising agencies : the most calcified part of the process
Nyren, Chuck, (2008)
-
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas, (2007)
- More ...
-
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert, (2012)
-
Bombe, Sandra, (2013)
-
Self-referencing and advertising effectiveness
Bombe, Sandra, (2013)
- More ...