Extent:
XIX, 281 S.
Ill., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature
Language: German
Thesis:
Erlangen-Nürnberg, Univ., Diss., 2013
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009789609