Der Einsatz von Social Media als Instrument des Employer Branding
Marion Büttgen und Patrick Kissel
| Year of publication: |
2013
|
|---|---|
| Authors: | Büttgen, Marion ; Kissel, Patrick |
| Published in: |
Handbuch strategisches Personalmanagement. - Wiesbaden : Springer Gabler, ISBN 3-658-00430-4. - 2013, p. 107-124
|
| Subject: | Personalmarketing | HR marketing | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746601