Der Erfolg von Handelsmarken
Alexander Lauer, Michael Lingenfelder
| Year of publication: |
2002
|
|---|---|
| Authors: | Lauer, Alexander ; Lingenfelder, Michael |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 16.2002, p. 135-159
|
| Subject: | Handelsmarke | Store brand | Lebensmitteleinzelhandel | Food retailing | Erfolgsfaktor | Success factor | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001710291