Der Konkurrenz ein Kundenerlebnis voraus : Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern
Karin Glattes
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Glattes, Karin |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Erlebnismarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVIII, 274 Seiten Illustrationen 235 mm x 155 mm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 254-270. Literaturangaben |
| ISBN: | 3-658-10527-5 ; 978-3-658-10527-3 ; 978-3-658-10528-0 |
| Other identifiers: | 10.1007/978-3-658-10528-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011438167