Der Kunde ist weiblich : was Frauen wünschen und wie sie bekommen, was sie wollen
Diana Jaffé
| Year of publication: |
2005 ; Orig.-Ausg., 1. Aufl.
|
|---|---|
| Authors: | Jaffé, Diana |
| Publisher: |
Berlin : Econ |
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Frauen | Women | Kaufkraft | Purchasing power | Geschlechterforschung | Gender studies | Frau | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 328 S. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 323 - 328 Pp. : EUR 24.90 |
| ISBN: | 3-430-15003-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779487