Der Kundenwert im Industriegütermarketing
Martin Kunschert
| Year of publication: |
2009
|
|---|---|
| Authors: | Kunschert, Martin |
| Publisher: |
Köln : Kölner Wissenschaftsverl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Theorie | Theory | Empirische Methode | Empirical method | Deutschland | Germany | Investitionsgütermarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 296 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 2009 |
| Notes: | Erscheint: Mai 2009 |
| ISBN: | 3-937404-67-8 ; 978-3-937404-67-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816978