Der Werbewirkungskompass : Methodik und Ergebnisse
IP. [Red.: Antje Kayser ...]
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Kayser, Antje (revision) |
| Institutions: | IP Deutschland GmbH <Köln> (contributor) |
| Publisher: |
Köln : IP Deutschland |
| Subject: | Werbewirkung | Advertising effects | Deutschland | Germany |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 39 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014378962