Der Wert von Kunden, die nichts bezahlen
Year of publication: |
2009
|
---|---|
Authors: | Gupta, Sunil ; Mela, Carl F. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 31.2009, 1, p. 56-64
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Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Kundengewinnung | Customer acquisition |
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