Deregulation: Its Impact on Financial Institution Marketing
Year of publication: |
1984
|
---|---|
Authors: | Johnson, Robert W. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 2.1984, 1, p. 50-56
|
Publisher: |
MCB UP Ltd |
Subject: | USA | Financial Institutions | Banks | Bank Marketing | Market Research | Market Segmentation | Product Development | Promotion (marketing) |
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