Derived demand for advertising messages and substitutability among the media
Year of publication: |
1993
|
---|---|
Authors: | Seldon, Barry J. ; Jung, Chulho |
Published in: |
The Quarterly Review of Economics and Finance. - Elsevier, ISSN 1062-9769. - Vol. 33.1993, 1, p. 71-86
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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