Derived Demand for Advertising Messages and Substitutability Among the Media
Year of publication: |
1993
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Authors: | Seldon, Barry J. ; Jung, Chulho |
Published in: |
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association. - Amsterdam [u.a.] : Elsevier, ISSN 1062-9769, ZDB-ID 11142170. - Vol. 33.1993, 1, p. 71-86
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