Deriving age and gender from forenames for consumer analytics
Year of publication: |
May 2016
|
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Authors: | Lansley, Guy ; Longley, Paul A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 271-278
|
Subject: | Age | Gender | Geodemographics | Big Data | Social media | Social Web | Social web | Geschlecht | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Altersgruppe | Age group | Big data | Konsumentenverhalten | Consumer behaviour |
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