Deriving value from social commerce networks
Andrew T. Stephen and Olivier Toubia
| Year of publication: |
2010
|
|---|---|
| Authors: | Stephen, Andrew T. ; Toubia, Olivier |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 215-228
|
| Subject: | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Marktwert | Market value | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965459