Desarrollo financiero y capital social: un estudio empírico de la Caja popular Mixtlán

The general purpose of the present document is to analyze the role of several social networks into financial development. In concrete, we have the hypothesis that in locations where closed social networks with family and friends prevail, financial transactions of saving and credit are not only determined by market variables but also by some kind of variables like trust level and people association. In order to achieve our purpose we developed an empirical survey methodology that allows us to analyze the exposed ideas in a practical case of the Mixtlan credit union. The results show that in the concrete case of our study it can be inferred that the people and trust knowledge levels are important in financial decisions. It can also be deduced that the kind of social network that prevails in this decisions is a very close network like family, friends or neighbors. It is also obtained from the results that the Mixtlan credit union has a fundamental role in the process of social networks creation and the members of the union are characterized by a reduced financial sophistication.