Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions
Year of publication: |
2011
|
---|---|
Authors: | Laura, Dindire ; Andreea, Munteanu |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 601-604
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | promotional communication | brand | visual identity | rebranding activity |
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