Design and evaluation of optimal free trials
Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
| Year of publication: |
2023
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|---|---|
| Authors: | Yoganarasimhan, Hema ; Barzegary, Ebrahim ; Pani, Abhishek |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 6, p. 3220-3240
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| Subject: | digital marketing | field experiment | free trials | machine learning | personalization | policy evaluation | Software as a Service | targeting |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4507 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305600