Design and Implementation of an Interdisciplinary Marketing-Management Course on Technology and Innovation Management
Year of publication: |
2005
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Authors: | Athaide, Gerard A. ; Desai, Harsha B. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 27.2005, 3, p. 239-249
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