Design and marketing connections : creating added value
Margaret Bruce; Lucy Daly
| Year of publication: |
2007
|
|---|---|
| Authors: | Bruce, Margaret ; Daly, Lucy |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 9/10, p. 929-953
|
| Subject: | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003604009