Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
B. J. Allen, Deepa Chandrasekaran, & Suman Basuroy
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Allen, B. J. ; Chandrasekaran, Deepa ; Basuroy, Suman |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 106-123
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| Subject: | product design | crowdsourcing | user design | open innovation | new product development | Produktentwicklung | New product development | Crowdsourcing | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Open Innovation | Open innovation | Kundenintegration | Customer integration | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810269