Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Year of publication: |
March 2018
|
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Authors: | Allen, B. J. ; Chandrasekaran, Deepa ; Basuroy, Suman |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 106-123
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Subject: | product design | crowdsourcing | user design | open innovation | new product development | Produktentwicklung | New product development | Crowdsourcing | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Innovation |
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