Design-driven innovation in retailing : an empirical examination of new services in car dealership
Year of publication: |
March 2017
|
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Authors: | Bellini, Emilio ; Dell'Era, Claudio ; Frattini, Federico ; Verganti, Roberto |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 26.2017, 1, p. 91-107
|
Subject: | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Dienstleistungsqualität | Service quality | Kfz-Gewerbe | Automotive services industry | Großbritannien | United Kingdom | Deutschland | Germany | Italien | Italy | Serbien | Serbia | Spanien | Spain |
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