Design innovativeness and product sales' evolution
Year of publication: |
2015
|
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Authors: | Rubera, Gaia |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 98-115
|
Subject: | design innovativeness | technological innovativeness | individual growth curve analysis | car industry | motorcycle industry | Innovation | Kfz-Industrie | Automotive industry | Technischer Fortschritt | Technological change | Produktgestaltung | Product design | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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