Design Management
The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management activities, methods and skills that are required to optimize and manage design processes. The objective of Design management is the creation of synergy between the creative realm and the business realm. Factors influencing the level of design management are analyzed and suggestions for incorporating design as strategic function are outlined.
Year of publication: |
2011
|
---|---|
Authors: | Knošková Ľubica |
Published in: |
Studia Commercialia Bratislavensia. - De Gruyter Open. - Vol. 4.2011, 13, p. 91-101
|
Publisher: |
De Gruyter Open |
Subject: | Design | product design | design management | innovation |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Boosting innovation and growth through the use of design
Nevado, Pedro Picaluga, (2016)
-
Magistretti, Stefano, (2022)
-
Manager's role and skills in design management in the organization
Klimczuk-Kochańska, Magdalena, (2019)
- More ...