Design of an attention-grabbing destination slogan using the attenuation model
Year of publication: |
2021
|
---|---|
Authors: | Qu, Ying ; Cao, Limei ; Xu, Feifei |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-9
|
Subject: | Attention | Attenuation model | Destination slogan design | Three-property tests |
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