Design of product quality scales for conveying information by infomediaries
Year of publication: |
2023
|
---|---|
Authors: | Baranchuk, Nina ; Prasad, Ashutosh |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 210-225
|
Subject: | Grading | Infomediary | Information asymmetry | Movies | Reporting |
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