Design research : corporate communication strategies : from religious propaganda to strategic brand management
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Recruitment and Mobilisation for the Islamist Militant Movement in Europe
Neumann, Peter R., (2007)
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A brand audit on the L'Oréal brand
Staisch, Ingrid, (2007)
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Alignment between the brand positioning and culture : the case of Santam Ltd
Van der Walt, Maarten, (2007)
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Corporationalism: subjective creation of national identities and nation-brands.
Muratovski, Gjoko,
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Sustainable consumption : luxury branding as a catalyst for social change
Muratovski, Gjoko, (2015)
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Cook, Jackie, (2012)
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