Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Euiyoung Kim, Sara L. Beckman, and Alice Agogino
| Year of publication: |
2018
|
|---|---|
| Authors: | Kim, Euiyoung ; Beckman, Sara L. ; Agogino, Alice |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 61.2018, 1, p. 43-70
|
| Subject: | strategic planning | technological change | new product management | portfolio management | product design | design roadmap | customer experiences | VUCA | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Innovation | Strategisches Management | Strategic management | Produktmanagement | Product management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125618796489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175273