Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruta Ruzeviciute, Bernadette Kamleitner, and Dipayan Biswas
| Year of publication: |
2020
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|---|---|
| Authors: | Ruzeviciute, Ruta ; Kamleitner, Bernadette ; Biswas, Dipayan |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 315-331
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| Subject: | olfaction | product appeal | proximity | psychological ownership | scented advertising | sensory marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719888474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180538