Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory
Year of publication: |
2022
|
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Authors: | mighani, Samaneh ; Amirshahi, Mirahamad ; danaei, Habibollah ; Khadivar, Ameneh |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Iran | Bekleidung | Clothing | Markenführung | Brand management | Grounded Theory | Grounded theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Quarterly Journal of Brand Management, Vol 7, Issue 24, Winter 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 6, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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