Designing a customer experience management course
Year of publication: |
2020
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Authors: | Klink, Richard R. ; Zhang, Jason Q. ; Athaide, Gerard A. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 42.2020, 2, p. 157-169
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Subject: | customer experience management | customer experience | experiential learning | field immersion | study tour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0273475318818873 [DOI] 10.1177%2F0273475318818873 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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