Designing a dangerous unicorn : lessons from the Theranos case
Karla Straker, Sean Peel, Erez Nusem, Cara Wrigley
| Year of publication: |
2021
|
|---|---|
| Authors: | Straker, Karla ; Peel, Sean ; Nusem, Erez ; Wrigley, Cara |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 4, p. 525-536
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| Subject: | Business of life sciences | Design innovation | Medical device startups | Startup design | Theranos | Unternehmensgründung | Business start-up | Innovation | Produktgestaltung | Product design | Medizinprodukteindustrie | Medical device industry | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590517