Designing a digital tool concept for business-to-business dialogue using a customer-centric approach : case food services
Eliisa Sarkkinen, Päivi Pöyry-Lassila
Alternative title: | Concevoir un concept d'outil numérique pour le dialogue interentreprises en utilisant une approche orientée client : le cas de services de restauration |
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Year of publication: |
2020
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Authors: | Sarkkinen, Eliisa ; Pöyry-Lassila, Päivi |
Published in: |
European review of service economics and management. - Paris : Classiques Garnier, ISSN 2497-0107, ZDB-ID 2917396-6. - 2020, 1/9, p. 17-52
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Subject: | customer centricity | business-to-business services | digital client relationship tool | service design | food services | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Catering | Catering industry |
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