Designing a positive image : corporate branding and social responsibility
Year of publication: |
2010
|
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Authors: | Hatch, Mary Jo ; Mirvis, Philip H. |
Published in: |
Positive design and appreciative construction : from sustainable development to sustainable value. - Bingley [u.a.] : Emerald JAI, ISBN 0-85724-369-1. - 2010, p. 35-55
|
Subject: | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenarchitektur | Brand architecture |
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