Designing a Trust-Based E-Business Strategy - Trust will make or break an e-business.
Year of publication: |
2001
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Authors: | Sultan, Fareena ; Mooraj, Hussain A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 10.2001, 4, p. 40-45
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